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Korean wave: Killer content

From Oscar-winning films to record-breaking popbands, Korean content has started to replicate its success in Asia in the West.Venture capital investors are looking for ways to ride the K-wave

The triumph of “Parasite” at the Academy Awards earlier this year might come to be regarded as the apogee of CJ Group’s prolonged effort to cultivate international demand for Korean content.

“Twenty years ago, they started with music and movies in Asia, targeting China, Japan and Southeast Asia. Each time, they asked how the Korean content format could be successful in this market. From 2010, they started targeting the US more aggressively,” says Jamie Park, founder of ATU Partners. “It was difficult because of the language barrier and we didn’t think there was a way to do localization. But why were we thinking about localization? Korean content can be global.”

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